Interview with Guy-Laurent Arpino, CIO at Louis Dreyfus Company - #SwissTech Series
Learn from Guy-Laurent Arpino, CIO at LDC, how to approach digital transformation, and how well Switzerland is positioned to be a key player in the world
The transformative impact of technology in education, an interview with Shafiq Khan
Understand the transformative impact of technology in education in our interview of Shafiq Khan, a digital pioneer, and Founder of Teach the World Foundation.
The 5 must-read Digital Transformation books
Discover the business books we recommend anyone to read, to learn, grow, and improve. Find out what you will learn in each, and what we like in particular about them.
The fantastic growth of Click & Collect
In 2020, the Click & Collect eCommerce model has grown by 600%, and we have become accustomed to it, expecting it from every retailer. But do you really know how it works, why it gained so much traction and how to get started? Check out our post.
Ideas: When, where, how?
At the occasion of Ideas Month in March 2021, we surveyed our audiences on Instagram and Facebook to understand where and when ideas are generated, how we keep traces of these ideas and most importantly how we act upon them. Find out about all the results.
The opportunities brought by headless commerce
Headless commerce is a technology architecture separating the front-end customer digital touch points and the back-end commerce features, in an effort to enhance the experience and operability.
Search Engine Marketing (SEM)
Search Engine Marketing is a key digital marketer’s tool to drive visibility on strategic search terms. Pick the most compelling searches, design attractive ads, and drive more people to your website.
Search Engine Optimization (SEO)
Search Engine Optimization, or SEO, is a foundational tactic for any website. SEO is not a once and done, it is an always-on strategy, constantly improved, and informed by customer searches, trends, and algorithm updates.
Understanding the concept of “Phygital”
Blending Physical locations and Digital technologies is often described as Phygital, and represents a wide array of opportunities across industries. Whether to augment the shopping experience, or to create an immersive training experience, Phygital can deliver exceptional results.